The moment we solved for our MVP! Focusing on single‑owner businesses for V1 allowed us to launch and learn on schedule.

Competitive Analysis & Exploratory Research:
• Led two half‑day Lean UX workshops with Business Banking SMEs to define problem and hypothesis statements.
• Conducted stakeholder interviews across the organization to surface opportunities, risks, and impacts.
• Mapped the in‑branch journey by opening an incognito account and pinpointing pain points.
• Conducted competitive analysis to reveal informative themes

Discovery & Design:
• Created lo‑fi wireframes in Sketch, focusing on single‑owner businesses for version one.
• Built an InVision prototype and iterated with branch associates, sales teams, and intercepted customers for early feedback.
• Refined flow and content, then transitioned to hi‑fi screens and confirmation email designs.

Development & Evaluative Research:
• Partnered with developers and the product owner to build the application in parallel to design refinements.
• Recruited business‑owner participants through branch networks, email campaigns, and on‑site/off‑site testing using MiFi‑enabled mobile devices.
• Ran final usability tests—“testing the test” pilot session—to capture screen recordings, device views, and participant expressions, uncovering last‑mile interaction bugs.

Launch & Iteration:
• Launched June 2019, then added authorized‑signer functionality previously branch‑only.
• Extended the platform to support a second checking product.
• Currently exploring multi‑owner account opening to broaden the solution.